Infinity Auto Insurance

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Originally known as the Dixie Insurance Companies, Infinity was founded in Alabama in 1955 as a property and casualty insurance company. Currently, they are a leading automobile insurance provider, operating in all fifty states. Infinity Insurance itself is one division of the Infinity Property & Casualty Insurance Corporation, which is also comprised of the Atlanta Casualty Companies, Leader Insurance, Windsor Auto Insurance, and Great American Personal Lines. This incarnation of Infinity Insurance was formed in December 2002, with its first IPO coming in 2003.

Infinity Insurance is a leader in the field of non-standard automobile insurance. Unlike standard auto insurance, non-standard insurance expands its coverage to include customers with higher risk, such as drivers with recent or multiple accidents, risky vehicles, poor driving records, or who just represent a higher risk than standard insurance customers. Infinity offers a Low Cost policy designed for these individuals with imperfect driving records who still need to meet state minimum insurance requirements. Their Value Added policy offers broader and expanded coverage beyond the state minimum offered with the Low Cost policy, while the Premier policy, as opposed to other options, is designed primarily for incident-free drivers who want higher insurance limits and broader coverage than standard policies.

Infinity is licensed to write insurance policies in all fifty states, but is especially committed to growth in what the company calls "urban zones," which are targeted urban areas that the company believes represents an opportunity for growth and profitability. Some of these "urban zones" include Atlanta, Chicago, Dallas/Fort Worth, Los Angeles, San Francisco, Tampa, and Tucson. Insurance is available through Infinity's network of over 12,000 agents, with a higher concentration in these urban zones of opportunity.

The company is the second largest writer of non-standard insurance policies. In 2010, Infinity reported premium growth of 12.2% after two years of negative growth, which shows a promising future for the company. A large portion of this growth came from expansion into urban zones, which came as a result of the company's effort to improve access and affordability in these areas.

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